PROFI
With over 700 stores and a team of nearly 13,000 people, PROFI is the retail network of supermarkets with the largest geographical expansion in Romania. PROFI encourages local production (about 80% of PROFI assortment is being produced in Romania). The success of the network is also due to the increasing number of its own brands, which tend to approach 20% of the total products.
Delivered services: strategic approach and communication of their 2007 CSR campaign ”Te costă 0,00 lei să ajuți un copil”, PR blitz, media relations, bloggers’ activation #ExercitiiDeBunatate.
