PORCELANOSA – showroom opening in Bucharest
June, 2013
Challenge:
PORCELANOSA Grupo opened its first mono-brand showroom in Romania.
Approach:
PORCELANOSA is internationally recognized for its exclusive products, Spanish heritage, high-end events and elegant approach.
Under the concept “DELICATE WORLD OF PORCELAIN”, we recreated for the local market PORCELANOSA’s brand universe with all its composing elements: distinction, luminosity, style, Spanish spirit.
Highlights:
The ribbon cutting event reunited over 200 guests (developers, distributors, architects and interior designers).
Guests were surprised and entertained through: porcelain human dolls (a replica to the famous human statues on Las Ramblas), an exposition of fine porcelain from Wagner Arte Frumoase, Spanish cuisine, a live concert and many more.
