Epoque – 2nd anniversary
October, 2012
Challenge:
Epoque needed a refresh in communication and a strategy to communicate their different types of activities.
Approach:
Epoque’s 2nd year anniversary was as a good opportunity to strengthen the relationship with the media and to fully exploit the potential of our fresh news: the new Chef at Bistro Epoque and the new ammenity available at the hotel – “The 5-star wardrobe”. Besides the activities for the media, we also created happenings and activities for the other types of public.
Highlights:
Our campaign included many initiatives such as: an anniversary brunch for press, piano evenings, an internal campaign, special treats for the guests and rewards for the loyal guests.
