10 Years’ Anniversary Campaign “Lenteveală și stare de bine din 2008”
Official hastag: #Lentede10
July 2018
Challenge: Lente started as a single restaurant, with an unique concept and during 10 years it developed into network of places for going out – food, board games, family activities, events and workshops. Their challenge was to create a message that delivers the idea of well being.
Approach: We created a campaign that both included the anniversary (10 years is a great achievement for a restaurant in Bucharest) and the fact that Lente delivers 5 stars experiences in terms of relaxation, food and having fun.
Under the hashtag #LenteDe10 (which both means ”Lente for 10 years”, as well as ”Lente worthy of a 10” – the maximum grade in school in Romania) we developed: a bloggers’ campaign and event, a contest for social media community and a loyalty program.
Highlights: The 10th anniversary of Lente was a good opportunity to strengthen the relationship with the bloggers community and to emphasize the idea that the Lente restaurants are the perfect place to relax in the city, where you can eat something healthy and go out with friends or family.
We carried out three communication activities for the event: invitations for the bloggers, organizing the anniversary brunch with them and communicating the event on social media channels. The elements used at the event were specifically chosen to support the idea of the campaign and generated a large number of posts and interactions in social media.
